Marketing

 
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Sensory Marketing

29.06.2016 in Marketing

Barking dogs are a top neighborhood irritant. Why? Because you cannot close your ears like you can close your eyes. Likewise, an obnoxious odor can immediately reverse your direction as though you were shot backwards from a catapult. The opposite is also true… seductive words…

thoughts

Time to ditch Facebook?

17.05.2016 in Kamron, Marketing

I was labeled a heretic in 2010 when I advised most clients to think twice about going down the Facebook rabbit hole. Hijacking a platform designed for friends and family – as an advertising/promotional tool seemed paradoxical. Do I really want a bunch of ads/spam…

Groupon Yelp review

Trashing your own reputation?

23.02.2016 in Marketing, Pizza, Social Media

Trashing your profits and your reputation has never been easier. Just put out a Groupon (Living Social, whatever). Three scientists from Boston University and Harvard analyzed 7 million Yelp reviews, finding that businesses “tend to see Yelp rankings decrease after offering a Groupon deal.” The…

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Pay to promote your competitors? (Huh?)…

11.01.2016 in Marketing

Tempted to hand your customer list to a third party so they can make it available to your competitors? Didn’t think so. But may are doing that right now! Watch this video to educate yourself on the latest scheme that masquerades as “marketing” while siphoning…

after

Guarantee Your Success…

29.11.2015 in Marketing

Sales were a lousy $12,000 a month when I bought my pizzeria. Three years later… 1. March sales $149,204.74. 2. First quarter $391,148.15. 3. First quarter gross profit $199.995.07. Now… look at “Refunds.” First quarter refunds were $140.75. That is an infinitesimal 3.6/100th’s of 1%. Here’s the…

brain-with-play-button-and-video_riot

Move Your Line Like Starbuck’s

09.11.2015 in Marketing, Video

Starbuck’s tracks rewards members with a card or mobile app scanned at the POS. You can too. We’ll create a custom-branded mobile app for your business. Customers simply scan their phone during the purchase to get their points. Done. Additional benefits: Customers see current point…

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Guaranteed sales booster…

12.10.2015 in Marketing

Most people clutch their  chest and hyperventilate when I suggest they adopt a money back guarantee. They’re petrified at the thought of handing money back. Fact is, a strong guarantee will DRIVE more NEW customers than all the chest pounding, bragging and proclamations of greatness you…

SmarterMarketing

Chasing guppies while Moby Dick swims away?

21.09.2015 in Kamron, Loyalty, Marketing

Stop chasing the smallest opportunity… Problem: Increasing sales through customer acquisition is the most expensive and least productive method for driving profits. It is a restaurant’s own customers who are more likely to visit and spend money, yet most owners blow 90% or more of…