Coupon secrets that make you money

11.11.2012 in Marketing, Pizza

Coupons. Yuk. You’ve probably had fantasies of lynching the guy who invented them… but, as much as we hate these little boogers – we need to use them. Why? They drive traffic. But, if we’re not careful they’ll also murder our bottom line. Secret #1….

Make more money today – with up-selling…

21.03.2012 in Sales, Video

Up-selling is the easiest way to generate more cash in your pizza business (or any business) because it is practically effortless. It’s done after the customer has already decided to buy from you.  Most pizza shops can easily generate an extra $7,000-$37,000 every year just…


How to make bank with football

12.01.2012 in Marketing, Promotions, Sales

When the Saints are on TV or playing in the Dome, you can shoot a cannon down Canal Street and not hit a soul. Your town is probably the same way.  Everybody is at home watching the game.  You can’t close up shop though…your hours…


How to grow sales by becoming a community hero

21.10.2011 in Loyalty, Marketing, Sales

The kids are lookin’ sharp in their Little League uniforms…thanks to you.  That sick lady who needs the kidney transplant is going to have it…thanks to you.  The whole town is talking about the new nature trail at the park…and that is thanks to you…



15.10.2011 in Marketing

On a bright sunny afternoon in July, 2003 a very dear friend phoned with exciting news (news that immediately sent my mind churning like a busted garbage disposal)… he had just bought a pizza shop. Since the deal was done, I wished him luck and…

From near bankruptcy to booming sales

14.09.2011 in Kamron, Marketing, Pizza, Sales

If you’re stuck between a rock and hard place, still wondering whether to fish or cut bait, can’t decide if you should keep the doors open or say ‘the hell with it’, here’s Debbie Taranto’s solution in her own words… Kamron:  So, Debbie…what happened at…


What is a proper marketing budget?

15.01.2011 in Kamron, Marketing

This article originally appeared in Pizza Today Magazine, 2009 – There’s an old rule of thumb that a marketing budget and rent should be 12 percent of total sales. The theory is that if you have low rent, say 5 percent of sales, you are…