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Move Your Line Like Starbuck’s

11/9/2015 in Marketing, Video

Starbuck’s tracks rewards members with a card or mobile app scanned at the POS. You can too. We’ll create a custom-branded mobile app for your business. Customers simply scan their phone during the purchase to get their points. Done. Additional benefits: Customers see current point…

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Guaranteed sales booster…

10/12/2015 in Marketing

Most people clutch their  chest and hyperventilate when I suggest they adopt a money back guarantee. They’re petrified at the thought of handing money back. Fact is, a strong guarantee will DRIVE more NEW customers than all the chest pounding, bragging and proclamations of greatness you…

SmarterMarketing

Chasing guppies while Moby Dick swims away?

9/21/2015 in Kamron, Loyalty, Marketing

Stop chasing the smallest opportunity… Problem: Increasing sales through customer acquisition is the most expensive and least productive method for driving profits. It is a restaurant’s own customers who are more likely to visit and spend money, yet most owners blow 90% or more of…