thoughts

How In-N-Out Burger hires the best talent…

7/10/2015 in Kamron, Sales

I’ve got some marketing out. Phones are ringing. Dinner rush. Friday night. Tickets piling up. And there he stands, as motionless as an iguana… slooooowly applying toppings. Never speeding up… never slowing down. So I ask: “At your day job at Burger King… don’t they have…

hotschedules

Restaurants still slow to embrace smart technology

6/25/2015 in Marketing

By Dipock Das, VP of Technology at HotSchedules This article originally appeared on FastCasual.com The irony of “smart” technology is its stupidity under the wrong conditions. Smart devices are only as intelligent as the data they rely on, and no industry has had more difficulty…

defeated

Don’t get hood-winked by harvesters

6/9/2015 in Loyalty, Marketing

Q: Would you give your customer list to your fiercest competitors? Now that “sounds” like a stupid question… but many merchants are doing that right now – without realizing it. I can’t tell you how many merchants have called in… sick to their stomachs because they…

expert-interview

How to rescue a failing business in 6 months

4/17/2015 in Audio, Expert Interview

“If you’re the CEO of a struggling business, let’s hope we never meet. I’m a turnaround guy. When I arrive, you leave, and profits return. Let’s avoid that unpleasantness.” Those are the opening words from a book suitably titled: “The Six-Month Fix – Adventures in…

Miracle

Data dump

2/7/2015 in Marketing, Sales

Big Data: There’s another trap out there (besides harvesters) that’s sure to leave you underwhelmed. Credit card processors offering data of some sort as a “value add” if you switch your processing to them. The Pitch: You’ll see some colorful whiz-bang charts and reports (they’ll go…