If you were me, what would you see?

12/17/2012 in Marketing

With a new year on the horizon… blink away the past and look at your business through fresh eyes. Too many business owners obsess with ‘How can I make life easier for me. Some though, flip the stage… ‘How can I make life better for…

thoughts

5 Secrets of Site Selection

12/17/2012 in Marketing

In the spring of 1900 Galveston, Texas stood on the threshold of greatness. It was clearly winning the race to become not only the largest, grandest city in all of Texas, but also the major port city in the entire Gulf region. The New York…

coupons

Coupon secrets that make you money

11/11/2012 in Marketing, Pizza

Coupons. Yuk. You’ve probably had fantasies of lynching the guy who invented them… but, as much as we hate these little boogers – we need to use them. Why? They drive traffic. But, if we’re not careful they’ll also murder our bottom line. Secret #1….

Make more money today – with up-selling…

3/21/2012 in Sales, Video

Up-selling is the easiest way to generate more cash in your pizza business (or any business) because it is practically effortless. It’s done after the customer has already decided to buy from you.  Most pizza shops can easily generate an extra $7,000-$37,000 every year just…

paradise-cafe-responsive-email-game-day

How to make bank with football

1/12/2012 in Marketing, Promotions, Sales

When the Saints are on TV or playing in the Dome, you can shoot a cannon down Canal Street and not hit a soul. Your town is probably the same way.  Everybody is at home watching the game.  You can’t close up shop though…your hours…