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How to grow sales by becoming a community hero

10/21/2011 in Loyalty, Marketing, Sales

The kids are lookin’ sharp in their Little League uniforms…thanks to you.  That sick lady who needs the kidney transplant is going to have it…thanks to you.  The whole town is talking about the new nature trail at the park…and that is thanks to you…

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Flop…

10/15/2011 in Marketing

On a bright sunny afternoon in July, 2003 a very dear friend phoned with exciting news (news that immediately sent my mind churning like a busted garbage disposal)… he had just bought a pizza shop. Since the deal was done, I wished him luck and…

From near bankruptcy to booming sales

9/14/2011 in Kamron, Marketing, Pizza, Sales

If you’re stuck between a rock and hard place, still wondering whether to fish or cut bait, can’t decide if you should keep the doors open or say ‘the hell with it’, here’s Debbie Taranto’s solution in her own words… Kamron:  So, Debbie…what happened at…

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What is a proper marketing budget?

1/15/2011 in Kamron, Marketing

This article originally appeared in Pizza Today Magazine, 2009 – There’s an old rule of thumb that a marketing budget and rent should be 12 percent of total sales. The theory is that if you have low rent, say 5 percent of sales, you are…