This is a rather brutal perspective from Jordan Thaeler, a restaurant/retail industry thought leader. Yes, it'll be insulting to some. Eye-opening to others. And hopefully, thought provoking to all. Here goes... When most people stick their hand...
Unlike Google and Facebook that simply take your privacy in exchange for services, many OLO providers take your money, steal your customers, and bury you under your competitors... if you don't pay up even more.
What's better... stumbling around for decades trying to figure out how to grow your business... or gaining instant clarity on exactly what to do - right now?
Restaurant owners are constantly schooled on "food cost." Has to be 30%... 33%... whatever. But is it true?
Most restaurant owners squander money chasing "new" customers to replace lost customers. Instead of chasing your tail, what if one simple strategy would reduce your marketing budget, and keep your business growing?
Coupons. Yuk. You’ve probably had fantasies of lynching the guy who invented them… but, as much as we hate these little boogers – we need to use them. Why? They drive traffic. But, if we’re not careful they’ll also murder our bottom line.
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