Sell people what they already want to buy...
Marketing, VideoA client once asked me for ideas on how to sell more fish pizzas. I know... I know...
Recent Posts
Guaranteed sales booster...
MarketingMost people clutch their chest and hyperventilate when I suggest they adopt...
#1 way to attract new customers, guaranteed...
MarketingSales were a lousy $12,000 a month when I bought my pizzeria.
Sensory Marketing
MarketingWhen I first began marketing my pizzeria, I spent hours and hours writing mouthwatering descriptions for each pizza on my menu. For example...
Is Facebook worth the hassle?
MarketingI was labeled a heretic in 2010 when I advised most clients to think twice about going down the Facebook rabbit hole.
How to rescue a failing restaurant in 6 months
Audio, Expert Interview“If you’re the CEO of a struggling business, let’s hope we never meet. I’m a turnaround guy. When I arrive, you leave, and profits return. Let’s avoid that unpleasantness.”
