Flop...

Marketing

On a bright sunny afternoon in July, 2003 a very dear friend phoned with exciting news (news that immediately sent my mind churning like a busted garbage disposal)… he had just bought a pizza shop. Since the deal was done, I wished him luck and told...

From near bankruptcy to booming sales

Sales, Kamron, Marketing, Pizza

If you’re stuck between a rock and hard place, still wondering whether to fish or cut bait, can’t decide if you should keep the doors open or say ‘the hell with it’, here’s Debbie Taranto’s solution in her own words…

What is a proper marketing budget?

Kamron, Marketing

This article originally appeared in Pizza Today Magazine, 2009 - There’s an old rule of thumb that a marketing budget and rent should be 12 percent of total sales. The theory is that if you have low rent, say 5 percent of sales, you are in a less...