Advertising is a lot like fire. It can heat up your home – or burn it to the ground. And, even though I occasionally talk with owners who might prefer to see their pizzeria burn to the ground… most are looking to heat up sales.
I’ve got some marketing out. Phones are ringing. Dinner rush. Friday night. Tickets piling up. And there he stands, as motionless as an iguana... slooooowly applying toppings. Never speeding up… never slowing down. So I ask: “At your day job at...
Q: Would you give your customer list to your fiercest competitors?
Nothing will drive sustainable profits and faster growth than data-driven marketing. The problem is... this is the worst thing you can tackle as a do-it-yourself project. Here's why...
![When Yelp Attacks: Are bad reviews are good for business? [Infographic]](https://cdn2.hubspot.net/hub/2842387/hubfs/Imported_Blog_Media/Imported%20Blog/when-yelp-attacks-header_repeat-returns.jpg?width=600&name=when-yelp-attacks-header_repeat-returns.jpg)
It's no longer "buyer beware..." It's now "seller beware." As more and more people turn to review sites before trying a new business... your future hinges on how you handle negative reviews like never before. Oddly enough though, a few "bad"...
This article originally appeared in PMQ magazine, 2007 - Is your marketing creating profits for you… or a windfall for others?
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