Groupon Yelp review

Trashing your own reputation?

23.02.2016 in Marketing, Pizza, Social Media

Trashing your profits and your reputation has never been easier. Just put out a Groupon (Living Social, whatever). Three scientists from Boston University and Harvard analyzed 7 million Yelp reviews, finding that businesses “tend to see Yelp rankings decrease after offering a Groupon deal.” The…


10 X 10 promotion

15.11.2013 in Marketing, Pizza, Promotions

Background: Jim King retired from the IT profession and decided to indulge his lifelong dream of opening a pizzeria. I tried to talk him out of it. Why? Because I’ve seen the carnage first hand when people get into the biz without a reality check….


Coupon secrets that make you money

11.11.2012 in Marketing, Pizza

Coupons. Yuk. You’ve probably had fantasies of lynching the guy who invented them… but, as much as we hate these little boogers – we need to use them. Why? They drive traffic. But, if we’re not careful they’ll also murder our bottom line. Secret #1….

From near bankruptcy to booming sales

14.09.2011 in Kamron, Marketing, Pizza, Sales

If you’re stuck between a rock and hard place, still wondering whether to fish or cut bait, can’t decide if you should keep the doors open or say ‘the hell with it’, here’s Debbie Taranto’s solution in her own words… Kamron:  So, Debbie…what happened at…