Social Media

Groupon Yelp review

Trashing your own reputation?

23.02.2016 in Marketing, Pizza, Social Media

Trashing your profits and your reputation has never been easier. Just put out a Groupon (Living Social, whatever). Three scientists from Boston University and Harvard analyzed 7 million Yelp reviews, finding that businesses “tend to see Yelp rankings decrease after offering a Groupon deal.” The…