How to Attract Restaurant Customers22 Jul 2019, by Kamron in Sales, Marketing, Pizzeria Marketing, Promotions, Restaurant Marketing
If you’ve got limited resources, you don’t have money to waste and you need to attract restaurant customers now, you need to learn to sell your product. Advertising is salesmanship in print.
Watch the video below to learn my tip to attract restaurant customers or continue reading below.
Whether it’s a Facebook ad, something on Instagram, something in the mail, just saying, "Hey, best pizza in town," is not going to carry the day.
Instead, let me offer you two examples right now that will help attract restaurant customers.
You walk into Pizzeria A, and you got the owner, right? You say, "What kind of pizza do you have here?" The owner runs back, he grabs one out of the oven, rushes back, holds it in front of you, stands there with a big smile on his face and says “Hey! You’ve tried the rest now try the best!"
What that is really is one of those image ads, right?
Now, you go into Pizzeria B, and you ask, "What kind of pizza do you have?" and the owner says, "Well, we have the best-selling gourmet pizza in the neighborhood. We were voted best pizza by the 'City Weekly.' Our meats are fresh, we use whole milk mozzarella, and I personally handpick and slice every vegetable we use. I’m so confident that you’ll love our pizza that I guarantee each one to taste great, or your money back. Today I’m running a special on our two most popular pizzas. As a matter of fact, I’ve got one coming out of the oven right now. Would you like to see it?"
Which pizza would you buy?
Advertising is salesmanship in print.
If you would like to learn more about increasing restaurant sales, maximizing a marketing budget or anything else related to restaurant marketing, visit my YouTube channel.