How to Build Restaurant Lunch Catering Business26 Nov 2019, by Kamron in Sales, Restaurant Marketing, lunch offers
When it comes to solutions to increase lunch sales, go after the big businesses and add a restaurant lunch catering business stream. Sometimes in restaurant marketing you have to break through the middle man and go straight to the consumer. In this video, you’re going to learn how to extend your reach far beyond your four walls and get the focused attention of the EXACT people you WANT to attract to increase lunch sales - and build a restaurant lunch catering business.
Watch this video, or continue reading below, for restaurant marketing help that will build your lunch business and do it fast.
Increase lunch sales with big businesses who want catering
The video above is the sixth episode in a seven-episode series focused on increasing restaurant lunch business.
The first five videos are available below:
Video #1: The Best Lunch Offer that Attracts the Most Customers
Video #2: A Hot Tip to Drive Instant Lunch Traffic
Video #3: Lunch Specials Ideas
Video #4: Ideas that Increase Lunch Sales
Video #5: How Restaurant Loyalty Programs Build Lunch Business
Now, for idea #6 for increasing restaurant lunch business...
About Building Restaurant Lunch Catering Business...
Previously I said if you want to walk, advertise with discounts, If you want to run, go with “free.” Here’s a third option: if you wanna go warp speed, sampling is your ticket to ride because it gives you leverage beyond the capacity of your dining area. Sampling also allows you to reach 100% of the people you WANT to reach.
People are creatures of habit and if they’re not ordering from you, they’re ordering from someone else. Until YOU upset that habit, it's not going to change. So the problem you’re facing is getting “known.” And the fastest way to do that is with sampling.
Sampling takes your message outside of your four walls and it interrupts people’s habits and gets their attention. Importantly, it also invokes the reciprocity instinct most humans have. That’s the tendency to “repay” a kindness. You treated them to lunch, so they feel obligated to repay that favor. In this case, they fulfill that obligation by ordering from you in the future.
When we did sampling in my pizzeria, we mostly went after big businesses with a lot of people, like call centers, hospitals, and office complexes. It worked for us, and I suggest you do the same.
Our pizzeria menu was very unique. We had BBQ chicken pizzas, pizzas with artichoke hearts, pesto, Feta, chicken cordon bleu, even smoked salmon and capers on olive paste. We always included these premium pizzas along with a pepperoni, and vegetarian because THAT is what set us apart from all the others. Just dropping off a couple of pepperoni pizzas would NOT make the statement we wanted to make.
Understand that at some of these, you’re gonna encounter gatekeepers, or security. Don’t worry. If you download the special report I've created (found here), you’ll find out how to breeze right past these people and actually get them to help you.
To give you an idea of how much effort we put behind this sampling strategy, our goal was to hit 2-3 businesses every day.
If people aren't coming to you, come to them with food and it will net you some great returns, enough to build up lunch catering business.
If you would like to learn more about increasing restaurant sales, driving traffic, maximizing a marketing budget or anything else related to restaurant marketing, visit my YouTube channel.
You can also do something right now to increase your lunch business sales - download this free report to learn 7 powerful ways to do it.