Ideas that Increase Lunch Sales12 Nov 2019, by Kamron in Sales, Restaurant Marketing, lunch offers
When restaurant owners are looking for ways to increase lunch sales in their restaurants, they usually want to do it fast. I have some great ideas for you. I’m gonna teach you how to expand your pool of lunchtime customers and increase table size by amplifying options and reducing friction. (This is episode #4 in Ideas for Increasing Lunch Traffic and Sales.)
Watch this video, or continue reading below, for restaurant marketing help that will build your lunch business and do it fast.
Increase lunch sales with more options
The video above is the fourth episode in a seven-episode series focused on increasing restaurant lunch business.
The first three videos are available below:
Video #1: The Best Lunch Offer that Attracts the Most Customers
Video #2: A Hot Tip to Drive Instant Lunch Traffic
Video #3: Lunch Specials Ideas
Now, for idea #4 for increasing restaurant lunch business...
This is a quick and thought-provoking tip to help you increase lunch sales in your restaurant. To make sure you're giving your customers what they want so they come in for lunch, you have to consider people’s needs, feelings, and perceptions. The more of these you can accommodate, the more convenience you can offer, the less friction your customers experience, the more your restaurant becomes hard wired into their muscle memory when it comes to making that lunch choice.
Consider your menu: Paleo, keto, gluten-free, low-carb, vegetarian (these words alone on your menu are like crack to an addict). Words like “lighter” and “healthier” are very attractive to a lunch crowd. If you have salads, try offering “skinny salads.”
Another way to increase lunch sales is to offer smaller portion size. To call back on episode 2 of this series all about increasing lunch sales, small portion sizes fits with the “money” part. You can offer something smaller and charge less, making it more appealing to someone who doesn't want to pay so much at lunch. Smaller portion sizes at lunch have the added benefit of reducing food cost. BUT don't forget to think about presentation. If you decrease your lunch portion, make sure it's served on a plate that is the right size for the portion.
On the inside of the restaurant, offer some perks. Do you have wifi? Do you have a private room or quiet area? If so, what about investing in a large flat screen or a projector? That way you can attract some larger businesses or meetings. They can just show up with a laptop and go, and you can provide the lunch.
Online ordering is a must. You can also attract a lot of lunch business with pre-packaged “Grab-n-go” lunches. Inside Olive Garden, there is a designated place for quick pick up and payment. How about some pick-up only parking spots by the front door?
If you have challenges you simply can’t overcome, focus on what you can be really good at and run with that. Here’s an example: I have a restaurant client in Las Vegas that has a terrible parking lot because it's shared with corporate businesses and wasn't planned right. Trying to dine in for lunch there is a nightmare. If you have bad parking, focus on driving delivery for lunch orders.
The more options people have, and the less friction they experience, the busier you’ll become.
If you would like to learn more about increasing restaurant sales, driving traffic, maximizing a marketing budget or anything else related to restaurant marketing, visit my YouTube channel.
You can also do something right now to increase your lunch business sales - download this free report to learn 7 powerful ways to do it.