Nothing will drive sustainable profits and faster growth than data-driven marketing. The problem is... this is the worst thing you can tackle as a do-it-yourself project. Here's why...
![When Yelp Attacks: Are bad reviews are good for business? [Infographic]](https://cdn2.hubspot.net/hub/2842387/hubfs/Imported_Blog_Media/Imported%20Blog/when-yelp-attacks-header_repeat-returns.jpg?width=600&name=when-yelp-attacks-header_repeat-returns.jpg)
It's no longer "buyer beware..." It's now "seller beware." As more and more people turn to review sites before trying a new business... your future hinges on how you handle negative reviews like never before. Oddly enough though, a few "bad"...
This article originally appeared in PMQ magazine, 2007 - Is your marketing creating profits for you… or a windfall for others?
Background: Jim King retired from the IT profession and decided to indulge his lifelong dream of opening a pizzeria.
Robert Slingerland is a business broker in Salt Lake City, Utah. He's sold restaurants, nightclubs, pizzerias... you name it.
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