#1 way to attract new customers, guaranteed...

#1 way to attract new customers, guaranteed...

Marketing

Sales were a lousy $12,000 a month when I bought my pizzeria.

Sensory Marketing

Sensory Marketing

Marketing

When I first began marketing my pizzeria, I spent hours and hours writing mouthwatering descriptions for each pizza on my menu. For example...

Is Facebook worth the hassle?

Is Facebook worth the hassle?

Marketing

I was labeled a heretic in 2010 when I advised most clients to think twice about going down the Facebook rabbit hole.

How to rescue a failing restaurant in 6 months

How to rescue a failing restaurant in 6 months

Audio, Expert Interview

“If you’re the CEO of a struggling business, let’s hope we never meet. I’m a turnaround guy. When I arrive, you leave, and profits return. Let’s avoid that unpleasantness.”

Do Groupons harm your reputation?

Do Groupons harm your reputation?

Marketing, Yelp

Turns out, trashing your profits and your reputation has never been easier. Just put out a Groupon (Living Social, whatever). Three scientists from Boston University and Harvard analyzed 7 million Yelp reviews, finding that businesses... 

Are you promoting your competitors?

Are you promoting your competitors?

Marketing

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