How to rescue a failing restaurant in 6 months
Audio, Expert Interview“If you’re the CEO of a struggling business, let’s hope we never meet. I’m a turnaround guy. When I arrive, you leave, and profits return. Let’s avoid that unpleasantness.”
Do Groupons harm your reputation? YES! (sorry)
Marketing, YelpTurns out, trashing your profits and your reputation has never been easier. Just put out a Groupon (Living Social, whatever). Three scientists from Boston University and Harvard analyzed 7 million Yelp reviews, finding that businesses...
Are you promoting your competitors?
MarketingIs your "loyalty" program under-performing? This might be why...
#1 Easiest way to boost restaurant sales
Loyalty, MarketingIt's not sexy but it gets the job done. Here it is... Stop chasing the smallest opportunity...
3 tips to improve your restaurant advertising results
MarketingAdvertising is a lot like fire. It can heat up your home – or burn it to the ground. And, even though I occasionally talk with owners who might prefer to see their pizzeria burn to the ground… most are looking to heat up sales.
Hiring Secrets of In-N-Out Burger
Kamron, SalesI’ve got some marketing out. Phones are ringing. Dinner rush. Friday night. Tickets piling up. And there he stands, as motionless as an iguana... slooooowly applying toppings. Never speeding up… never slowing down. So I ask: “At your day job at...
