#1 way to attract new customers, guaranteed...
MarketingSales were a lousy $12,000 a month when I bought my pizzeria.
Sales were a lousy $12,000 a month when I bought my pizzeria.
When I first began marketing my pizzeria, I spent hours and hours writing mouthwatering descriptions for each pizza on my menu. For example...
I was labeled a heretic in 2010 when I advised most clients to think twice about going down the Facebook rabbit hole.
“If you’re the CEO of a struggling business, let’s hope we never meet. I’m a turnaround guy. When I arrive, you leave, and profits return. Let’s avoid that unpleasantness.”
Turns out, trashing your profits and your reputation has never been easier. Just put out a Groupon (Living Social, whatever). Three scientists from Boston University and Harvard analyzed 7 million Yelp reviews, finding that businesses...
Is your "loyalty" program under-performing? This might be why...