#1 way to attract new customers, guaranteed...
MarketingSales were a lousy $12,000 a month when I bought my pizzeria.
Sensory Marketing
MarketingWhen I first began marketing my pizzeria, I spent hours and hours writing mouthwatering descriptions for each pizza on my menu. For example...
Is Facebook worth the hassle?
MarketingI was labeled a heretic in 2010 when I advised most clients to think twice about going down the Facebook rabbit hole.
How to rescue a failing restaurant in 6 months
Audio, Expert Interview“If you’re the CEO of a struggling business, let’s hope we never meet. I’m a turnaround guy. When I arrive, you leave, and profits return. Let’s avoid that unpleasantness.”
Do Groupons harm your reputation? YES! (sorry)
Marketing, YelpTurns out, trashing your profits and your reputation has never been easier. Just put out a Groupon (Living Social, whatever). Three scientists from Boston University and Harvard analyzed 7 million Yelp reviews, finding that businesses...
Are you promoting your competitors?
MarketingIs your "loyalty" program under-performing? This might be why...
