A Pizza Marketing Tip for Sizing29 Aug 2019, by Kamron in Sales, Marketing, Pizzeria Marketing, Promotions, Restaurant Marketing
In this pizza marketing tip, learn how to make more money selling less pizza, what the national pizza chains never put on their pizza advertising and how to amplify your sizes and portions on your menu so people spend more and order more.
Watch the video below for examples of pizza chain ads and what to learn from them along with examples of words you should and should not use if you want your customers to feel good about spending more, or continue reading below.
When I bought my pizzeria, I inherited two pizza sizes. The 12 inch and the 16 inch. It was a small and a large. It didn't take me long to figure out my large was bigger than most other pizzerias. The chains had a 14 inch large. My 12 inch was what other chains called a medium. So I was selling more pizza for the same price as the chains and making less money. I made some changes to make them match up with the national chain sizes - no more trying to explain that my pizzas were bigger than others. While I was shrinking the size of the pizza, I was keeping prices the same. I lowered my food cost on the large pizza by 30 percent.
That's the first pizza marketing tip in this video. The second is a review of national pizza chain advertising to show you that no one ever advertises a small item. It sounds too small. They offer deals on their mediums and larges. They also avoid using inches on their ads. They've tested it and it's worth adopting in your pizza restaurant and pizza menu.
When it comes to amplifying the words on your menu to get your customers to feel like they're getting more for their money. Restaurants don't use ounces and inches. They use pounds and feet. A quarter-pounder hamburger, a foot-long sandwich, a half-pound pasta salad.
Amplifying the sizes and portions on your menu costs you nothing, but it gives your customer permission to spend more money because they are clearly getting more for their money - because you've used AMPLIFIED words to describe what they're getting.
If you would like to learn more about increasing restaurant sales, driving traffic, maximizing a marketing budget or anything else related to restaurant marketing, visit my YouTube channel.