Is Facebook worth the hassle?

Is Facebook worth the hassle?

Marketing

I was labeled a heretic in 2010 when I advised most clients to think twice about going down the Facebook rabbit hole.

Do Groupons harm your reputation? YES! (sorry)

Do Groupons harm your reputation? YES! (sorry)

Marketing, Yelp

Turns out, trashing your profits and your reputation has never been easier. Just put out a Groupon (Living Social, whatever). Three scientists from Boston University and Harvard analyzed 7 million Yelp reviews, finding that businesses... 

Are you promoting your competitors?

Are you promoting your competitors?

Marketing

Is your "loyalty" program under-performing? This might be why...

#1 Easiest way to boost restaurant sales

#1 Easiest way to boost restaurant sales

Loyalty, Marketing

It's not sexy but it gets the job done. Here it is... Stop chasing the smallest opportunity... 

3 tips to improve your restaurant advertising results

3 tips to improve your restaurant advertising results

Marketing

Advertising is a lot like fire. It can heat up your home – or burn it to the ground.  And, even though I occasionally talk with owners who might prefer to see their pizzeria burn to the ground… most are looking to heat up sales.

Restaurants still slow to embrace smart technology

Restaurants still slow to embrace smart technology

Marketing

By Dipock Das, VP of Technology at HotSchedules

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