A brutal look in the mirror

A brutal look in the mirror

Restaurant Marketing, Pizzeria Marketing, Online ordering software

This is a rather brutal perspective from Jordan Thaeler, a restaurant/retail industry thought leader. Yes, it'll be insulting to some. Eye-opening to others. And hopefully, thought provoking to all. Here goes... When most people stick their hand...

How Online Ordering Platforms Hijack Your Customers, Then Charge You to Reach Them...

How Online Ordering Platforms Hijack Your Customers, Then Charge You to Reach Them...

Online ordering software, Restaurant Marketing

Unlike Google and Facebook that simply take your privacy in exchange for services, many OLO providers take your money, steal your customers, and bury you under your competitors... if you don't pay up even more.

Can higher food-cost drive higher profits? Yes!

Can higher food-cost drive higher profits? Yes!

Restaurant Marketing

Restaurant owners are constantly schooled on "food cost." Has to be 30%... 33%... whatever. But is it true?

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