The #1 Restaurant Lunch Offer that Attracts the Most Customers22 Oct 2019, by Kamron in Sales, Restaurant Marketing, lunch offers
A common question I get is, “How do I build a lunch crowd for my restaurant?” I'm going to teach you the number one lunch offer that attracts the most lunch customers and makes you the most money faster.
Watch this video, or continue reading below, for restaurant marketing help that will build your lunch business and do it fast.
About driving restaurant lunch business
To build your lunch business, it's really important to get as many customers as you can as quickly as possible.
If the other restaurant around you ARE busy but you’re not, then that means one of three things
- People don’t know about you
- They haven’t had a compelling reason to wander in
- Your place sucks
Let’s assume it’s not number 3.
That means you need to overcome a couple of things. You need to become top of mind for the people around you pretty quick. AND you need to give people an irresistible reason to come in or place an order.
How? That’s lunch-building tactic #1.
When asked 11% of people say that a coupon or discount will get them to try a new lunch place, but 31% said a free lunch will get them in for that first visit.
Does free lunch make sense? Does it add up? Let’s do the math.
Let's assume you're handing out 100 discount offers and 100 free offers. From the stat above the discount offer will attract about 11 people and the free offer will attract 31. Assuming your average lunch ticket is $10, during the first week 11 people come in and spend $5, so that's $55. The free lunch brings in no income. Assuming 20% of these people come back every week from now on, you get more money from the free offer. The discount gets you two new customers and the free offers gets you six new customers. At the end of the first week after the offer, the discount brings in $20 plus the $55 from the first week. And the free offer brings in $60. After a year, those free offers are bringing in way more money than the discount.
So free clearly drives more traffic and makes you more money faster, but if you the use free offer the wrong way, it can make you look desperate, attract the WRONG crowd and de-value your restaurant.
In my next video, I'll show you how to drive lunch business that is good for your restaurant business. The tactic I will teach you transformed my dine-in lunch business in a single day.
If you would like to learn more about increasing restaurant sales, driving traffic, maximizing a marketing budget or anything else related to restaurant marketing, visit my YouTube channel.
You can also do something right now to increase your sales - download this free report to learn the easiest way to increase your restaurant's sales.